The algorithm that’s creating efficiencies in trucking

The algorithm that’s creating efficiencies in trucking. So how did this all start? Former rodeo athlete Dusty LaValley has developed a unique and innovative online platform that connects truckers across North America with people who want to ship heavy equipment and small freight.

Trusted Dispatch’s story

LaValley, who is CEO and President of Trusted Dispatch which is based in Calgary, says the company is an online, automated heavy haul shipping system.

“It’s an interesting story. I’m the farm kid. I’m the rodeo champion that is now downtown Calgary wearing a suit and running a tech business. Pretty unusual at both ends of the spectrum,” says LaValley, who during his rodeo career competed as a bareback rider. He grew up in a little community called Bezanson which is just outside of Grande Prairie, Alberta.

“It is a self-help system. If the shipper needs something moved, such as heavy equipment, excavators, dozers, combines, tractors, they don’t have to call anybody, they don’t have to go searching. They can jump onto our online system, indicate where it has to be picked up and dropped off, weight and dimensions of their load, and the system is equipped with intelligent algorithm so it will compute and display the shipping cost instantly.”

Connecting loads

LaValley says the whole business model, and the way algorithms are built, is focused on connecting loads with trucks that are already going in a certain direction but are empty.

“It’s very common that these trucks are going to a job or from a job empty with no load on the trailer and at times they’re going up to 3,000 kilometres with nothing. And you can just about guarantee that there’s somebody out there that needs something hauled along that path somewhere. So we’re connecting loads with trucks that are going empty,” he says. 

Going from strength to strength

The company first started in January 2015. Today, there are eight people employed by Trusted Dispatch.

LaValley says the platform can save shippers with a reduced rate and it is also helping drivers earn extra revenue instead of travelling empty.

“They can go down the path of reducing greenhouse gas emissions and running more efficiently. Less designated trucks on the highways – so we’ve got safer roads. There’s many benefits to it but the biggest thing is that it’s just easy to use,” says LaValley.

“I have a farming background and I built this thing for someone doesn’t like technology.”

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